In 2008, October Revolution came to the aid of Jerry Seinfeld. After Dreamworks and Paramount Pictures used the pun, “Give bees a chance,” to promote Seinfeld’s animated Bee Movie, a Florida-based pharmaceuticals firm sued, claiming to have filed for a trademark on the phrase one year earlier. Reading his morning paper, LaMarr took interest in the story, knowing the pun first appeared in October Revolution‘s Bee-In protest scene. He contacted Dreamworks, suggesting they make the satiric novel, copyrighted in 1998, part of their defense. Dreamworks, arguing the “Plaintiff’s claims are barred because Plaintiff was not the first to use the purported mark in commerce,” prevailed. Interestingly, the Florida firm also claims rights to “Bee In.”
October Revolution, coincidentally, was optioned for movie rights shortly after publication. The project made it to script stage (bad news for one of the main characters, who doesn’t make it to the end of this version), but has yet to see the light of a theater projector.